New York Toy Fair 2021 Officially Cancelled!
We have some very disappointing news to report today as the favorite time of year for toy collectors has been cancelled for 2021. NY Toy Fair
, usually is an event that takes place in February each year to share the new toy products collectors and retails can expect to see in the coming year. The event had been rescheduled to take place in May, but now it has been cancelled altogether. Below is the official statement from the President and CEO of The Toy Association Steve Pasierb. Check it out and share your thoughts. “Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” Pasierb wrote in a statement. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
Now, while it will be October before a physical convention will once again take place (and 2022 before New York Toy Fair returns), The Toy Association is also set to work with retailers throughout 2021 on virtual private product preview events, and the first of these in 2021 will be with Claire's on February 4th.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” says Marian Bossard, executive vice president of global market events at The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”